I have resolved the problem at least for me.
The solution is to download Java 7 from here:
http://www.oracle.com/technetwork/java/javase/downloads/jre-7u4-download-1591157.html
Just accept the terms and conditions then download and run the installer. Once you've done this the default .bat file should work. I didn't have to edit the batch file for this to work so if you have I recommend you re-download the server file. Then it will (should) open the windows cmd, once this is done you can use the same commands as the normal minecraft server.
Hope this helps :)