Then there's your problem, hoss.
Exit out of the technic-launcher-latest folder. Right click on the file and hover over "Open with", then choose "Select default program..."
Now we have to find the Java SE Binary file. This is easy.
Go to "C:/Program Files(x86)/Java/ [your java 6 or 7 folder here] /bin"
and find the "Java" file. Just the "Java" file. Double-click it.